Close-up of a person's eye with reflections of a landscape in the iris.

Purpose, vision and skill bring brands to life.

The collaboration combines value, strategy, imagination and knowledge, adjusting to the needs of diverse audiences, target audiences and the contexts in which they interact with brands.

Through evocative content, destinations become multi-sensory brand experiences that are thought-provoking and create lasting memories.


The symbol of the 500 years of the Villa de Coyoacán 1522-2022. Collaboration with Hilda Trujillo, General Director of Culture, Coyoacán.

A visual identifier that positions the historic centre of the delegation: "Coyoacán is the museum". A collaboration with Hilda Trujillo, General Director of Culture, Coyoacán.

Coyoacán Integral Research supports the development of a street furniture design system: bicycle parking, benches and rubbish cans-partnership with Ariel Rojo.

A repeatable and scalable design system ensures coherent and comprehensive results, perfectly executable in different disciplines, adapting to every need.

The British Tourist Authority commissioned the visual branding for Great Britain during my transition between Accenture and Realtime Studio, London.

Branded content creation, carried out with Villa Lunera and Oliver Scott, at a jaguar rehabilitation reserve in the Yucatan Peninsula, Mexico.

Fishing destination experiences for Barceló in San José del Cabo, Baja California Sur, Mexico, collaboration with Villa Lunera.

Branded entertainment and documentaries.

In our 20 years of collaborations, Villa Lunera has developed content for Netflix and worked alongside Al Jazeera, BBC, Channel Four, CNN and FranceTV, showcasing its investigative skills. Her stories impact sectors ranging from the United Nations to the professional healthcare industry, driving business transformation.

Hold a special place in the minds and hearts of your target audience, inspired by the purpose and value of your brand.


An identity system reinforces recognition, builds trust, connects emotionally and communicates the brand story through actions, words, colours and graphics.

Xennit, an Urban Planning and Territorial Development agency, positions itself as a reference in the field of health and wellbeing.

The dynamic colours and graphic flexibility of 90Si ensure visibility for identification and self-promotion during the set-up and dismantling of events.

Screen showing slide show inspired by film credits, with striking colours and graphics to highlight and self-promote the 90Si brand at events.

We shaped Human & Blooming’s digital presence—strategically writing, designing, and structuring a conversion-driven website rooted in brand clarity, thought leadership, and EEAT-aligned SEO.

We’ve built a future-ready platform that positions Human & Blooming as a transformation leader—through a process defined by precision, co-creation, and editorial excellence.

Immersion in a branded environment fosters deep connections, loyalty and resonance with the audience.


Brand positioning implemented in a stand designed for the main event on national security and safety in Milipol, Paris. Collaboration with Tulp, Munich.

Experience design of a Command and Control Centre in Zurich, Switzerland. Brand design and implementation in collaboration with Tulp, Munich.

Interior design for a women's health clinic including specialised clinical study areas, a collaboration with RXY Studio, Mexico.

Proud employees carry the AkzoNobel logo to Antarctica. A leading global specialty chemicals company, headquartered in Amsterdam, the Netherlands,

Holistic experience design for the Global Innovation Drive conference, an international Philips HealthTech event, at the Evoluon Conference Center in Eindhoven, The Netherlands.

Hourly planning, taking into account the circadian rhythm, for the two-day conference in a 4,700 square metre UFO-like dome in Eindhoven, the Netherlands, is meticulously planned using design thinking.

Impact that transcends the MICE field*.

With over 30 years of experience in the industry, 90Si helps us amplify the impact of Conventions, Incentives, Congresses and Exhibitions with innovative and strategic solutions that achieve measurable results for: Associations, Corporations, Secretariats, NGOs and Embassies.

Blurred image of a concert stage with blue and purple lights, large screens on the sides, and an audience in the foreground.

*MICE: Meetings, Incentives, Conventions and Exhibitions.

Editorial design systems enable engaging and straightforward storytelling, which increases the trust of audiences.


Multi-award winning thought leadership magazine for a Dutch speciality chemicals company. Initial collaboration with Pentagram, London.

Beauty and order generate confidence; it is a natural reaction inscribed in our genetic information, even when we talk about issues such as thought leadership. Collaboration with Lionel Derimais.

The annual reports are the fruit of global, cyclical and multidisciplinary projects, with key complexities and a duration of no less than six months.

The consolidation of results at the beginning of an annual results release is important for the audience of financial analysts.

A collaboration with Luis Mendo to develop more vibrant, relevant and connected internal communications for employees in a global company.

A history book tells how its founders, in 1646 in Northern Europe, began to shape a successful international company for today's international economy.

A logo is not a brand - it is a symbol that generates recognition, arouses emotions and reflects what your brand inspires.


Communication and sustainability amplify the packaging experience.


Exploration of packaging design to reduce the number of materials and the use of plastics, ensuring that the impact and brand recognition remained intact.

Packaging design to celebrate 80 years of the iconic Philishave shaver inspired by historical graphics and conceived by the extraordinary design team at Philips, Amsterdam, The Netherlands.

A visual system, accessible with a code on the packaging, uses colour to differentiate the speciality of each tool: from the closest shave to caring for the delicate skin around the eyes.

The numbering system shown in the adjacent example, applied to packaging with some adjustments, is designed with the consumer's needs and ability to make quick and informed purchasing decisions in mind.

Optimisation of packaging communication design for low and mid-range products through an interdisciplinary initiative, with the aim of a worldwide implementation.

Global packaging initiative, focused on consolidating hundreds of designs under three categories. Internal collaboration included cost rationalisation, material selection, communication and improvements in structural design and finishes.

Innovative branding tools designed to create omnichannel experiences.


Revitalised identity design and positioning of a global chemical giant is encapsulated in a brand document conceived in collaboration with Saffron, London.

A concise guide to a holistic brand identity system, meticulously produced in collaboration with Pentagram, London.

Creation of a flexible logo for a multinational paint brand in collaboration with the global business unit and Design Bridge, London.

Collaboration with Design Bridge, London, to create a coherent and flexible brand communication design for global paint packaging.

Multi-disciplinary and multi-departmental co-creation to design a master strategy for a global business innovation framework.

Some brands need meticulous deepening to increase their effectiveness. A Playbook assists in adapting the overall brand to specific contexts and categories.

Words and visuals vitalise strategies, improve comprehension and enable effective delivery.


A simple infographic, depicting the global health continuum, effectively conveys the intricate strategy to diverse audiences on a global level.

Global internal communications campaign to reinforce the value proposition for employees, with a design that represents energy, freshness and international appeal.

Collaboration with Cecy Lobato to photograph the Mexican Paralympic swimming team during their selection process, for a personal health client.

Striking illustrations for a breast cancer awareness campaign, in collaboration with Mexican illustrator Alejandra Ballesteros.

Effective visual strategy for audience engagement and sales conversion using impactful and recognisable graphics.

Breast cancer prevention campaign implemented in a tunnel, with optimal visibility during peak traffic hours. Collaboration with illustrator Alejandra Ballesteros.

A collection of illustrations of characters created to reinforce the identity of a Mexican baby clothes brand, aimed at the US market.

Vibrant pattern design and colour combinations in the textiles, making this collection stand out in a market dominated by pastel shades.

Updated design of the heraldic coat of arms of Coyoacán based on thorough historical research, 16th century references and the extraordinary skill of illustrator Diana Flores Blázquez.

We have developed in-depth knowledge and practical experience working with brands and digital commerce platforms in a wide variety of industries and sectors.

Accenture

Action Aid

Aegon

AGT International

AkzoNobel

Alcaldía Coyoacán

Alliance & Leicester

Amex

AND Cosmetics

Andersen

BabyCircus

Barceló

Barclaycard

Bertorelli

BMW

British Gas

British Tourist Authority

BT Cellnet

BP

Castrol

Chez Gerard

C2C

Diageo

Dissolvine

Dulux

DIESEL

Egg

EUROGUSS MEXICO

The Economist

Grupo Bruluat

GS1 México

G20 Los Cabos

Honda

House of Commons

Laboratorio Médico Polanco

Laboratorios Ruíz

Mercado Libre

Meta

Microsoft

Mini

OCV Monterrey

OneBlade

One.Tel

Philips

Scott's Mayfair

Sheraton Park Lane

Sikkens

Société Genéralé

Termoyopal

Tesco

UK Athletics

UK Sport

Vithas

WAGN

Accenture Action Aid Aegon AGT International AkzoNobel Alcaldía Coyoacán Alliance & Leicester Amex AND Cosmetics Andersen BabyCircus Barceló Barclaycard Bertorelli BMW British Gas British Tourist Authority BT Cellnet BP Castrol Chez Gerard C2C Diageo Dissolvine Dulux DIESEL Egg EUROGUSS MEXICO The Economist Grupo Bruluat GS1 México G20 Los Cabos Honda House of Commons Laboratorio Médico Polanco Laboratorios Ruíz Mercado Libre Meta Microsoft Mini OCV Monterrey OneBlade One.Tel Philips Scott's Mayfair Sheraton Park Lane Sikkens Société Genéralé Termoyopal Tesco UK Athletics UK Sport Vithas WAGN